Case Study
How ScanApps Helped a #2 CPG Brand Boost Ad Support and Retail Visibility
When one of the nation’s leading Consumer Packaged Goods (CPG) manufacturers—home to the #2 brand in its category—struggled to secure feature support during key holiday weeks, they turned to ScanApps for a smarter solution.
The Challenge: Competing for Holiday Visibility
Every holiday season brings fierce competition for retail ad space. Despite its strong market position, this CPG leader faced low feature rates during high-traffic weeks. Retailers were reluctant to prioritize the brand without compelling incentives, leaving the client with:
- Minimal ad feature presence during critical sales windows
- No reliable method to validate promotional execution
- Limited leverage to drive retailer participation
Without visibility into whether agreements were fulfilled, the brand couldn’t ensure compliance—or accurately measure promotion success.
The Solution: Incentivized Promotions Backed by Scan Validation
ScanApps designed a data-driven promotional strategy that combined validated scan-down pricing with an optional retailer incentive tied to ad feature participation.
This national program empowered both the brand and retailers to win:
Retailer-Specific Scan-Down Pricing: Flexible offers tailored to each partner’s market needs.
Optional Ad Feature Incentive: Extra motivation for retailers to spotlight the brand in circulars and weekly ads.
Full Transparency: Compliance tracked through scan validation and ad monitoring, providing measurable accountability.
This approach not only encouraged retailer participation but also gave the client the performance validation they’d never had before.
The Results: Feature Rates That Exceeded Expectations
The impact was immediate and measurable:
- 61% of participating retailers featured the product in their circulars—an unprecedented lift over historical averages.
- High feature compliance demonstrated that incentives work when paired with clear validation.
- Full transparency and control allowed the brand to finally see, measure, and manage its promotional execution nationwide.
By merging technology, data, and behavioral motivation, ScanApps helped this CPG brand turn a seasonal struggle into a competitive advantage.
The Takeaway: Proven Tools for Smarter Promotions
The ScanApps model—validated promotions plus retailer incentives—transforms how CPG brands drive merchandising compliance. This case study demonstrates that with the right tools, even long-standing challenges like feature scarcity and execution visibility can be overcome.
ScanApps doesn’t just track promotions. It powers them—making every dollar spent on retail activation more accountable, effective, and profitable.
ScanApps is a U.S.-based scan-down promotion and payment provider for grocery and beverage retailers. We offer validated claim processing, customizable reporting, and fast reimbursement services for CPG brands across the country.